Animation inzira huru yekuvaka IP yevana

IPchidimbu che "intellectual property", chirevo chayo chepakutanga ndechekuti "ruzivo (property) ownership" kana "intellectual (property) ownership, ikodzero yepfuma isingabatike, muzviitiko zvakawanda, inenge isingakwanisi kuwana chiyero chakajeka. mhando yemufananidzo, manzwiro, mhando uye mamwe akawanda musanganiswa.

Yevana IP "itsva" nyaya

Iwe unogona kunge wakaona mifananidzo yekatuni senge calabash Brothers uye Pleasant Mbudzi uye Big Big Wolf kwenguva dzisingaverengeki, asi kutaura zvazviri, vane imwe tsananguro, inonzi IP yevana, uye iyi ndiyo nyaya "itsva" yezvino zvigadzirwa zvemukati zvedzidzo yepakutanga. . Yang Wei, CEO weBewa Children's Song, akataura kuti mune ramangwana, Bewa achagadzira IP yakasimba mumunda wevana, uye kushandisa iyo IP brand kugadzira mukana wakakwana wekupinda.vana consumerindasitiri yezvigadzirwa.

"Kubva pakasikwa Dona, takaita hanya zvikuru nekuvandudzwa kweIP seti. Yedu IP seti inogoneka zvakanyanya, uye ivo pachavo vakatumidzwa zita rekuti "gourmet food". Zita raDona rechirungu ndi' donut '." "Dona" director weNew Oriental Chen Wanqing akadaro.

Muchokwadi, IP haisi pfungwa nyowani. Imwe yemakwikwi makuru emhando dzakajairwa dzedzidzo yevacheche seDisney, Qiaohu uye DORA ndiyo IP pesvedzero kwenguva yakareba. Kune vezvino mabhizinesi epamhepo vakazvipira kune zvigadzirwa zvevatengi zvevana, IP zvakare chinhu chakakosha chavanofanira kuvimba nacho.

Pasi pekupinda kwakasimba kwemari, IP yatove izwi rinopisa, mufirimu neterevhizheni, mitambo uye imwe indasitiri yevaraidzo inowanzoonekwa. Mumunda wevana, IP inobatanidzwawo, asi hurukuro yakawanda ndeyezvigadzirwa zvekune dzimwe nyika - Disney, Tiger, DORA, SpongeBob Squarepants, Teletubbies uye imwe yakajairika IP.

Nekudaro, muchokwadi, idzi IP hadzina kufanana mumasikirwo. Kubva pakuona kwakachena kwedzidzo, idzi IP dzinogona kukamurwa kuva marudzi maviri: kana IP ichishanda chinangwa chedzidzo, inonzi "yedzidzo IP"; kana dzidzo ichishandira kukosha kweIP, inonzi varaidzo IP. "Disney" inogona kunzi mumiriri wevaraidzo IP; "Qiaohu" inogona kunzi mumiriri wedzidzo IP, nepo iyo yakasanganiswa ichinzi "DORA" modhi. China yekutanga sainzi dzidzo yekutanga TV chirongwa "Kuvaka Zvivharo Mucheche Munyika" iri kufambira mberi ku "dzidzo IP".

IP inosimbisa kuzivikanwa kwemhando

Xu Keqian, muvambi weShadow Puppeteer, akati zvechokwadi pachave nedzidzo yakawanda IP mune ramangwana. Pano anofunga kuti kune zvikonzero zvakawanda: Kutanga, nzvimbo yedzidzo inosangana nemamiriro ekuzvarwa kweIP. Kamwe iyo IP yedzidzo uye inosungirirwa yebhuku, icharamba ichionekwa mudivi revana, inoumba mukana wechisikigo; Chechipiri, dzidzo imusika une mukurumbira. Semuyenzaniso, New Oriental uye Hao Future, ayo akanyorwa pamusika wemasheya, mukana wavo wakatanhamara uri mumhando yavo. Kune vabereki vevatengi, mhando chikamu chakakosha chesarudzo dzavo dzekushandisa. Muzviitiko zvakawanda, IP chikamu chakakosha cheiyo brand, inosimudzira veruzhinji kuziva nezve brand.

Mune ramangwana, IP inongove yakakosha muindasitiri yedzidzo. Parizvino, kubva pamaonero emusika wese wedzidzo, mashandisirwo uye kufunga kweIP mumusika wedzidzo yekutanga zviri pachena kuti zviri kutema-kumucheto. Kubva 2010, musika wekushandisa wevana wakatanga kutarisa pane zvemukati maapplication, uye zvishoma nezvishoma akagadzira nhevedzano yeInternet dzidzo IP mifananidzo. Semuenzaniso, Bao Bao Bhazi rinotora panda semufananidzo wayo mukuru; Beva akasarudza bhiza; Donner akasarudza shumba; The Tin Woodman akasarudza JoJo huku; Shato duku inofambidzana nayo ishato yokuMadokero inoyevedza; Sarudzo yepasirese yevacheche yekuvaka iarch, denderedzwa uye katatu maumbirwo matatu akajairwa anobva pamifananidzo mitatu inoyevedza yeCong Cong, Ling Ling, yakasimba, zviri pachena, vanhu ava vari kuumba yavo yega dzidzo itsva IP.

Animation inzira yakanaka yekuvaka IP

Parizvino, terevhizheni ichiri nesimba sechiteshi. TV ndiyo musimboti wemibato yemhuri. Panguva imwecheteyo, mukuwedzera kune echinyakare TV chiteshi, ari kubuda smart TV kutengesa kwatangawo kukwira. Zvinogona kutaurwa kuti basa reTV mudzidzo yepakutanga yevana mune ramangwana richango "kuwedzera" uye kwete "kuderedza". Kune vana, mifananidzo kana akasiyana anoratidza chimwe chezvinhu zvakakosha zvekuona paTV uye yakakosha chiteshi cheIP.

Asi, kana isu tichiziva kubva pane zvakaitika, hazvigoneke kukurangarira pasina mazana matatu episodhi. Pave neanopfuura zana episodhi emupopapi, anosanganisira My Naughty Cats, Pleasant Mbudzi uye Boonie Bears, nepo Building Blocks Baby ine anopfuura mazana mashanu episodhi ezvinyorwa zvepakutanga. Panguva imwecheteyo, nhepfenyuro dzakakoshawo. Pakazosvika Chikumi 2016, "Building Blocks Baby Make It in the World" yakange yatepfenyurwa kuburikidza nenhepfenyuro dzeTV dzinopfuura makumi manomwe, mawebhusaiti emavhidhiyo makuru gumi, mabhokisi eTV gumi, maIPtvs mashanu uye nharembozha makumi manomwe, ine vashandisi vanopfuura mamirioni gumi uye vanopfuura 5. miriyoni pamwedzi vashandisi vanoshanda. Sechiratidziro chechokwadi chakasiyana-siyana chevanhu, mapuratifomu aro akatamba mavhidhiyo anopfuura mamirioni zana, uye mapuratifomu emubatanidzwa wechitatu uye mapuratifomu akawanda edhijitari akatamba mavhidhiyo anopfuura mamirioni mazana mashanu.

Naizvozvo, "vhidhiyo webhusaiti + pfupi vhidhiyo" isarudzo yakanaka, nekuti yekugadzira uye yekuendesa mitengo yakaderedzwa zvakanyanya, uye ikozvino vhidhiyo webhusaiti vana vekutanga dzidzo yemhando yemukati inoshaya, asi kudiwa kukuru, saka kazhinji chinangwa chekushandira pamwe mu. iyo yekutanga, uye mamiriro acho akanakawo, anogona kunzi inzira yakanaka yekuvaka IP.