Iyo yegore yegore yeChishanu Yekutenga Mutambo muUS yakabviswa svondo rapfuura, zviri pamutemo kudzora kweKisimusi uye gore idzva rekutenga kwemadokero kumadokero. Nepo iyo yepamusoro-soro inflation yemakore makumi mana yakaisa dzvinyiriro pamusika wekutengesa, dema Chishanu seyakazara yakaisa chinyorwa chitsva. Pakati pavo, kupindira kwekudya kunoramba kwakasimba, kuve simba rakakosha rekutyaira kwekukura kwese kwekutengesa.
Nhamba yakazara yevatengesi yakarova hombe yakakwirira, uye yekunamatira yakasimba yakaramba yakasimba.
Survey data yakaburitswa neNational Retail Federation (NRF) uye Kubudirira Kunakidza Yakatanga Kuchera mu2010.
Black Chishanu inoramba iri zuva rakakurumbira kwazvo rekushandisa mu-chitoro kutenga. Vanenge mamirioni makumi manomwe neshanu vakasarudza ruzivo rwechinyakare MasterCard's kushandisa-pulse yakashuma iyo 12% kuwedzera mu-chitoro kutengesa pane nhema yeChishanu, haina kugadziriswa nekuda kwenyaya.
Maererano neNRF uye vatengi vanoongorora kuti vanoshandisa avhareji ye $ 325.44 pakutenga kwehoridhe-inoenderana nekupera kwevhiki, kumusoro kubva pamakumi matatu nemakumi maviri nemashanu. Zvakawanda zveiyo ($ 229.21) yakagadzirirwa zvipo. "Nguva yechishanu yemazuva mashanu yekutenda inoenderera mberi nekutamba yakakosha basa rose nguva yekudyira nguva dzese." Phil rist, mutungamiri wemutungamiri wehutungamiri wenyaya yekubudirira. Panyaya yemhando dzekutenga, makumi matatu neshanu muzana evapinduri vakatenga matoyi, yechipiri chete kune zvipfeko uye zvishandiso (makumi mashanu muzana), izvo zvakatanga kutanga.
Kutengesa kwepamhepo kwakarova rekodhi kukwirira, nezuva nezuva toy kutengesa kumusoro 285%
Iko kuita kwematoyi pane e-commerce mapuratifomu ane mukurumbira. Paive ne130.2 miriyoni yemamiriyoni epamhepo pane nhema yeChishanu gore rino, kumusoro 2% kubva 2021, maererano neiyo nrf. Maererano neAdobe analytics, iyo inoteedzera kupfuura 85% yeiyo yepamusoro Online vatengesi Izvo zviri kumusoro kubva kumadhora mazana masere emadhora panguva imwe chete muna 2021 uye $ 9.03 bhiriyoni ye "Black Chishanu" musi wa2020, chimwe chekodhi.
Matoyi akagara ari chikamu chakakurumbira evatema paChishanu Chishanu gore rino, aine avhareji yekutengesa zuva nezuva kumusoro 285% kubva panguva imwe chete gore rapfuura, maererano naAdobe. Mimwe yemitambo inopisa uye toy yekutengesa gore rino inosanganisira Fortnite, Roblox, BlueY, Funko Pop, National Geographic Geooscience Kits uye zvimwe. Amazon zvakare ndokuti kumba, fashoni, matoyi, runako uye zvishandiso zveAmazon zvaive zvakanakisa-kutengesa zvikamu gore rino.
Amazon, Walmart, Lazada nevamwe vari kupa zvimwe zvibvumirano gore rino kupfuura mumakore apfuura, uye nekuvapa kwevhiki kana kupfuura. Maererano naAdebe, vanopfuura hafu yevatengi vanoshandura vatengesi veMitengo yepazasi uye kushandisa "Online Mutengo Muenzaniso Zvekuenzanisa Zvishandiso." Naizvozvo, gore rino, mamwe e-commerce rookies kuburikidza akasiyana-siyana ekusimudzira nzira "kusimuka mukurumbira".
Semuenzaniso, Shein naTemu, Muganhu-Muganhu E-Commerce e-Commerce Substridiary yePinduoduo nguva ye "Black Friend", Tiktok akatangisawo zviitiko seanogara studio chart, yeChishanu Chishanu kutenga pfupi vhidhiyo Dambudziko, uye kutumira mutengo wekutengesa online. Kunyangwe aya anokwira achigadzira matoyi mangozi yavo huru, pane zviratidzo zvekuti ivo vari kuunza shanduko nyowani kuE-commerce, iyo yakakodzera kutarisa.
EPILOGUE
Kuita kwakatanhamara kwekushandisa kweToy muUnited States "Black Chishanu" kunoratidza kuti kudiwa kwemusika kuchine simba pasi pekumanikidzwa kweflation. Maererano nekuongororwa kweNRF, gore-gore rekutengesa kwekutengesa kwekutengesa kwemwaka unomhanya kusvika kumagumo kubva muzana kusvika pamakumi mapfumbamwe nemakumi mapfumbamwe nemashanu. Anopfuura mavhiki maviri pamberi peKisimusi, tarisira iyo toy yevatengi vemusika kuti vaenderere mberi zvakanaka nguva.
