Chirevo chegore negore chinosanganisira data kubva ku82 intellectual property varidzi muvaraidzo, matoyi, fashoni, zvokudya uye zvinwiwa uye mamwe mashizha, nekutengesa kwekutengesa kwezvigadzirwa zvine rezinesi zvinokwana madhora 273.4 bhiriyoni, kusvika madhora mabhiriyoni gumi nemashanu kubva ku2021.
NEW YORK, NY / ACCESSWIRE / Chikunguru 27, 2023 / License Global, mutungamiri mukupa marezenisi, nhasi akazivisa chidzidzo chayo chegore negore cheNyika Dzakanaka Marezinesi. Chirevo chegore rino chinoratidza kutengesa kwekutengesa kwezvigadzirwa zvevatengi vane rezinesi kuchave $273.4 bhiriyoni muna 2022, nekukura kwese kunodarika mabhiriyoni makumi maviri nematanhatu emadhora emhando dzinopfuura makumi mana dzakataurwa mumushumo.
Chirevo chepagore cheGlobal Top Licensers chinounganidza ruzivo rwekutengesa kwepasirese kwekutengesa uye zviitiko zvezvigadzirwa zvevatengi zvine rezinesi kubva kumhando huru dzepasirese mumhando dzakasiyana siyana, kusanganisira varaidzo, mitambo, mitambo, matoyi, mhando dzemakambani, fashoni nezvipfeko.
Indasitiri yevaraidzo iri kuramba ichiunza mari yerezinesi yepamusorosoro, nevanopa marezenisi vashanu vepamusoro pasi rose vari kuita mari inosvika mabhiriyoni 111,1 emadhora. Iyo Walt Disney Kambani yakatumira kukura kukuru muna 2022, nekutengesa kwekutengesa kwezvigadzirwa zvevatengi vane rezinesi kuri kuwedzera neiyo yakazara mabhiriyoni mashanu emadhora.
"Kunyange hazvo matambudziko ehupfumi epasi rose akanganisa kuvimba kwevatengi uye kukanganisa indasitiri yega yega, mhando dzemazuva ano dzekupa marezenisi dzakashanduka, dzikavamba uye dzichibudirira," akadaro Ben Roberts, EMEA director director kuLicense Global. “Zvabuda zvinoratidza kuti musika uchakura. Tichaona kukura kukuru muna 2022 sezvo makambani anotarisa kusangana nevateveri nevatengi munzira itsva uye dzinonakidza. "
Mattel akashuma kukura kwakakosha nekufamba kwenguva, nekutengesa kwezvigadzirwa zvevatengi vane rezinesi zvichikwira kubva pamadhora bhiriyoni maviri muna 2019 kusvika pamadhora mabhiriyoni masere muna 2022. Zvidzidzo zvakaita sekuwedzera kwechiratidzo chaMattel kutsigira blockbuster Barbie inoratidza kubudirira kwekuwedzera pfuma yehungwaru kunogona kutungamira mukukura kwekutengesa. .
Makambani matsva akabatanidzwa mumushumo we2023 Top Global Licensees anosanganisira Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny uye Duke Kahanamoku, pakati pevamwe.
Pamusoro pekuburitsa ruzivo rwemari yekambani, License Global inofanotaura nezveramangwana reindasitiri mune yayo Brandscape report, iyo inoshandisa ongororo data kufanotaura mafambiro kuburikidza ne2024 uye mberi. 60% yevakapindura vakatumidza fashoni senzvimbo yakakosha yekuwedzera kubatikana, kukanganisa uye kuziva kuburikidza nekubatana kwemhando. 62% yevakabvunzwa vakatiwo fashoni ndiyo ichave chikamu chepamusoro chekutarisa kana uchishanda nevane marezinesi muna 2024.
"Vane marezinesi gumi epamusoro epasirese vega vakaunza avhareji ye19% yekukura-pagore, zvichiratidza kugona kuri kuwedzera uye kuenderera mberi kwemusika une rezinesi wezvigadzirwa zvevatengi, pamwe nekufarira kwevatengi mukuwedzera mhando dzezvitoro," akadaro Amanda Cioletti, mutevedzeri. mutungamiri wenyika. zvirimo uye zano reInforma Markets Global Licensing Group, iyo inosanganisira midhiya marezinesi Rezinesi Global, Rezinesi Expo, Brand Licensing Europe uye Brand uye Rezinesi Innovation Summit. "Indasitiri iri kukura, uye data rakaunzwa mumushumo rinosimbisa kunaka uye simba iro zano rebhizinesi rine rezinesi rinopa varidzi vemhando, vagadziri vezvigadzirwa nevatengesi. Pasinei nemamiriro ehupfumi, vanhu vanozokwevera kumhando nemhando dzavanovimba. Franchising. Rudo. Rezinesi inopa nzira yakasimbiswa yekutengesa kwevatengi. "
Rezinesi Global, chikamu cheGlobal Licensing Boka, ndiyo inotungamira kuburitswa muindasitiri yekupa marezinesi emhando, inounza mibairo-inohwina zvinyorwa zvinosanganisira nhau, maitiro, ongororo uye yakakosha mishumo pamusoro pezvigadzirwa zvepasi rose zvevatengi uye misika yekutengesa. Kuburikidza nemagazini yayo, webhusaiti, matsamba eemail emazuva ese, webinars, mavhidhiyo uye zviitiko zvinyorwa, License Global inosvika vanopfuura zviuru zana nemakumi mashanu vatariri uye nyanzvi mumisika mikuru. Magazini iyi zvakare yakadhindwa zviri pamutemo zvezviitiko zveindasitiri zvinosanganisira Rezinesi Expo, European Brand Licensing Expo, Shanghai Licensing Expo uye Brand uye Rezinesi Innovation Summit.
Informa Markets 'Global Licensing Group, inotsigira Informa plc (LON:INF), inotungamira murongi wezviratidziro uye mubatsiri wenhau kuindasitiri yemarezenisi. Basa rayo nderekuunza mhando uye zvigadzirwa pamwechete kuti ipe mikana yekupa marezinesi pasi rese. Informa Markets 'Global Licensing Group inogadzira zvinotevera zviitiko uye zvigadzirwa zveruzivo zveindasitiri yemarezenisi: Rezinesi Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit uye Global Licensing. Zviitiko zveGlobal Licensing Group zvinotsigirwa neInternational Licensing Corporation.
Wona kunobva shanduro pa accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Nguva yekutumira: Sep-11-2023
