Mumakore achangopfuura, ne "zvese zvinogona kuve bofu bhokisi" Craze, matoyi mafashoni zvishoma nezvishoma anouya muziso reruzhinji. Matoyi efashoni, anozivikanwawo sematoyi emitambo kana dhizaini matoyi, dhizaini, maitiro, pendi, mimwe zvinhu, uye zvinonyanya kuvharira. Iyo data inoratidza kuti kune yakakura nzvimbo yekuvandudzwa kwemusika wemitambo. Saizi yemusika yakawedzera kubva pamabhiriyoni e6,3 yuan muna 2015 kusvika ku22.9 Bhirioni Yuan muna 2020, aine makore mashanu emakore 29.45%. Maererano neshumo yeChina Chikoro cheChinese Nesainzi Focience Forst Sulivan Indasitiri Institute, neChina Tide Indasitiri, neChina Tide Mabhiriyoni makumi matanhatu nemaviri muna 2024, 2027 China Tide Play Stock Sces ichavhuna kuburikidza ne199on bhiriyoni Yuan.
Makambani mazhinji efashoni anotanga kupinda kumisika yokumusoro kwemakungwa, uye mamwe maChinjina ekugadzira akawanawo kufarirwa nevatengi vekurirana, kuratidza simba rakasimba rakatsauka uye simba retsika. Matoyi efashoni haasisiri mutambo wevanhu vashoma, asi wakamuka pakudya kwemweya uye tsika dzetsika.
Ko matoyi anoreva here kune vechidiki? Maitiro ekugadzira iyo ip mufananidzo neChinese tsika uye pesvedzero yepasi rese?
Offline, nzvimbo dzakakurumbira dzevakawanda matenga ekutenga anogarwa nemafashoni ezvitoro uye vending michina, uye vanhu vanofara kushandisa makumi eYuan kuti vatenge "choxing diki". Online, Domestic Fashion Toy Brand Pop Mart Mart Mart Mart Broma neBandai kwegore rechipiri mumutsetse kuti uve mutengesi wepamusoro muTMAll Day paTMAll SEGLESS'S SEGY'S SEGY ' Uye zvakare, mamwe mamuseum ari kuedza kuvhura tsika uye kusika zvigadzirwa nemabhokisi mapofu, makambani echinyakare echinyakare anoedza mvura, uye makambani mazhinji eInternet ari kudururawo mune iyi indasitiri ...
Uku ndiko kushandisa kwevechidiki kupedza shree, asiwo kuedza kuunza hunyanzvi muhupenyu hwezuva nezuva pamutengo unodhura. Kuseri kweBhokisi Rine bofu, musika wetsika wakakura wekushandisa uri kubuda, uye vanhu vazhinji havagone kubatsira asi kushamisika - chii chiri kuitwa nacho? Nei zvichikurudzira kudaro? Kupisa kwakasimba here?
1.Fashion matoyi: fomu nyowani yebhizinesi inobatanidza art uye commerce
Ndeapi matoyi etsika? Kubvumirana kwakazara muindasitiri ndekwekuti zvidhori izvo zvigunwe zvefashoni, zvakatemerwa zvakadzikama, zvakatungamirwa muHong Kong neJapan mukufamba kwezana ramakore uye mhizha dzakazvimirira, dzinozivikanwawo sehunyanzvi matoyi kana magiriji emitambo.
Kazhinji yakagadzirwa nemumugwagwa, kupandukira uye kupandukira uye kugadzirwa mune mashoma huwandu uye pamitengo yakakwira, kunwa kwematoyi mafashoni kwakatangira kudenderedzwa diki.
Mukutanga kwezana ramakore 21, pfungwa yemuroyi, iyo yaive indasitiri yemunharaunda muEurope, America neyekutanga-pombi, mifananidzo yakadaro, yakadaro zvichingoenda zvakadaro.
Kana mafashoni ematoyi ekupinda mainland eChina, anowedzera kusiyanisa mafomu, uye nzvimbo yavo yekukanda kubva mumatoyi ematoyi kana dhizaini matoyi emusika
Pamusoro pebhokisi rakanyanya kuzivikanwa bofu, ruoko, bjd toys (zvakabatanidzwa zvigunwe zvinopindwa muchikamu chematoyi emitambo, mutengo unobva kumatani eYuan kusvika makumi ezviuru eYuan.
Makambani mazhinji ehutapwa-ane hukama akanyora maindasitiri echirimo, uye maitiro ezvekutora ecosystem akatanga kuumbwa kubva kugadzirwa, kugadzirwa uye kutengesa kumisika yechipiri-ruoko
2.why ita vechidiki senge fashoni matoyi?
"Kana paine chidhori chandinonyatsoda kutenga, pane chimwe chinhu pamusoro pazvo chinotaura kwandiri, uye manzwiro aya uye manzwiro anonzwa kunyatsojeka." Imwe veteran Gamer yakatsanangura kukurudzira kwake. Toy fashoni isina nyaya yakakura kunge kumashure, asi nyore nyore kugadzira kubatana kwemanzwiro nevatengi, hunhu hwayo hwapera nevatengi kuti vateerere.
3.Rechinging tsika tsika nekutsungirira kwakasimba kunoramba kugadziriswa
Parizvino, mizhinji yemafashoni emabhizimusi akagadzira "bofu bhokisi" nekutora kugoverwa pakubatana, size, nzira yekutengesa uye yakavanzwa chikamu. Asi fomu iri harisi rekutanga rerudzi rwayo muindasitiri yefashoni toy toy, uye ingori muenzaniso wekutengesa. Musimboti weiyo indasitiri yemitambo ichiri fomu yezvinhu, uye yeChina yekubhejera inoda kuenderera mberi nekuongorora marudzi mazhinji uye mifananidzo yechiChinese kupfuura mutauro uye masisitimu akasikwa nemakambani seLogo naDisney.
Kana iyo nguva yemberi yematoyi efashoni ndeyekugona kukudziridza kune art, saka hunyanzvi hwekuita kwefashoni yekutamba maitiro anofanirwa kuwedzerwa, kunyatsogadzira maartist uyo anogona kuratidza izwi renguva. "Nhasi, mizhinji yemifananidzo yatinoona ingangove kumavirazuva "Zvinoenderana zvakanyanya mutsika yeChinese yemugadziri."
Wedzera: No 13, fum imwe nzira, Chigang munharaunda, Humen City, Dongguan City, Guangdong Province, China