Mumakore achangopfuura, ne "zvese zvinogona kuva bofu bhokisi" craze, matoyi efashoni zvishoma nezvishoma anouya mumeso eruzhinji. Matoyi emafashoni, anozivikanwawo sematoyi eunyanzvi kana matoyi edhizaini, anobatanidza pfungwa yehunyanzvi, dhizaini, maitiro, pendi, kuveza uye zvimwe zvinhu, uye zvakanyanya zvevakuru. Iyo data inoratidza kuti kune nzvimbo yakakura yekuvandudza kwemusika wemitambo. Saizi yemusika yakawedzera kubva pa6.3 bhiriyoni yuan muna 2015 kusvika 22.9 bhiriyoni yuan muna 2020, iine makore mashanu CAGR ye29.45%. Sekureva kwechishumo cheChinese Academy yeSocial Sayenzi Forst Sulivan inotarisisa Indasitiri Research Institute, indasitiri yekutamba yeChina ichiri munguva yekukura, nekutamba kweChinese kunowedzera kufarirwa uye kudiwa nevatengi, musika wese unotarisirwa kudarika. 76 bhiriyoni yuan muna 2024, 2027 China tide play market scale ichapaza 160 bhiriyoni yuan.
Makambani mazhinji ematoyi efashoni atanga kupinda mumisika yemhiri kwemakungwa, uye mamwe madhizaini eChinese akawanawo kufarirwa nevatengi vemhiri kwemakungwa, achiratidza kusimba kwakasimba kwehunyanzvi uye pesvedzero yetsika. Mafashoni ematoyi haachisiri chinhu chekuzvivaraidza chevanhu vashoma, asi chasimuka pakushandisa pamweya uye chiitiko chetsika.
Toyi dzemazuva ano dzinorevei kune vechiduku? Maitiro ekugadzira IP mufananidzo neChinese tsika uye pesvedzero yepasirese?
Kunze kwepamhepo, zvinzvimbo zvakatanhamara zvezvitoro zvakawanda zvakakura zvinogarwa nezvitoro zvefashoni nemichina yekutengesa, uye vanhu vanofara kushandisa makumi eyuan kutenga "Choxing diki". Pamhepo, mhando yematoyi yemumba yefashoni POP Mart yakapfuura Lego naBandai kwegore rechipiri rakateedzana kuti vave mutengesi wepamusoro muchikamu chematoyi paTmall's Singles' Day. Pamusoro pezvo, mamwe mamiziyamu ari kuyedza kuburitsa zvigadzirwa zvetsika uye zvekugadzira nenzira yemabhokisi mapofu, makambani ezvekunyora echinyakare ari kuyedza mvura, uye makambani mazhinji eInternet ari kudirawo muindasitiri iyi...
Uku ndiko kushandisa mari kwevechidiki, asiwo kuedza kuunza hunyanzvi muhupenyu hwePeople's Daily nemutengo unokwanisika. Kuseri kwebhokisi rebofu, musika wakakura wekushandisa tsika uri kubuda, uye vanhu vazhinji havagone kubatsira asi kushamisika - chii chiri kuitika toy? Nei yakakurumbira kudaro? Kupisa kunoenderera mberi here?
1.Fashion toys: Chimiro chitsva chebhizinesi chinobatanidza hunyanzvi uye kutengeserana
Ndezvipi matoyi zvemazuva ano? Chibvumirano chiripo muindastiri ndechekuti matoyi emafashoni, akatsanangurwa zvishoma, akatanga kuHong Kong neJapan mukupera kwezana ramakore rechi20 uye akagadzirwa nevagadziri vakazvimiririra uye maartist, anozivikanwawo sematoyi ehunyanzvi kana matoyi edhizaini.
Kazhinji inogadzirwa neine zvishoma yemugwagwa, inopandukira uye inopesana-yakasiyana-siyana maitiro, uye akagadzirwa muhuwandu hushoma uye nemitengo yakakwira, kushandiswa kwematoyi efashoni kwakatanga kuganhurwa kune denderedzwa diki.
Mukutanga kwezana ramakore rechi 21, pfungwa yehudyu-kutamba yakabatanidzwa neiyo indasitiri yeanimation uye terevhizheni muEurope, America neJapan, uye akati wandei ane mukurumbira pasi rose hip-play mhando nemifananidzo zvakabuda, senge KAWS, BE@RBRICK. zvichingoenda zvakadaro.
Kana matoyi efashoni achipinda munyika yeChina, anowedzera kusiyana-siyana mumafomu, uye magadzirirwo azvo anochinja kubva pamatoyi eunyanzvi kana matoyi ekugadzira kuenda kumusika mukuru -- unyanzvi hwakatenderedza musika.
Pamusoro peiyo inonyanya kufarirwa bhokisi remapofu, ruoko, BJD matoyi (akabatana matoyi anotakurika) anosanganisirwawo muchikamu chemaitiro ematoyi, mutengo unotangira pamakumi eyuan kusvika makumi ezviuru zveyuan.
Makambani akawanda ane chekuita nematoyi akapinda mumaindasitiri, uye maitiro ematoyi ecosystem akatanga kuumbwa kubva pakugadzira, kugadzira uye kutengesa kuenda kumisika yekutengesa-kare uye kuratidzwa kwakakura kwepasirese.
2.Sei vechidiki vachida matoyi efashoni?
"Kana paine chidhori chandinoda kutenga chaizvo, pane chimwe chinhu pachiri chinotaura neni, uye manzwiro uye manzwiro acho anozviisa pasi." Mumwe mutambi wemutambo akatsanangura chikonzero chake. Toyi yemafashoni isina nyaya yakakora semashure, asi iri nyore kugadzira hukama hwepfungwa nevatengi, hunhu hwayo hunopedzwa nevatengi kuti varatidze manzwiro avo.
3.Kukurudzira tsika yemaitiro nekutsungirira simba kunoramba kuchigadziriswa
Parizvino, mabhizinesi mazhinji ematoyi efashoni akagadzira mutauro we "bofu bhokisi" nekutora kurongedza kwakabatana, saizi, nzira yekutengesa uye yakavanzika chikamu. Asi iyi fomu haisi yekutanga yerudzi rwayo muindasitiri yematoyi yemafashoni, uye inongova muenzaniso wekutengesa. Hwaro hweindasitiri yemitambo ichiri chimiro chemukati, uye indasitiri yemitambo yeChina inofanirwa kuenderera mberi nekuongorora mamwe mamodheru uye nekubatanidza mamwe maChinese tsika nemifananidzo kupfuura mutauro nemasystem akagadzirwa nemakambani akaita seLego neDisney.
Kana ramangwana rematoyi emafashoni riri kusimudzira kuita art, saka hurefu hwehunyanzvi hwekugadzira dhizaini yekutamba hunoda kuwedzerwa, kurima zvechokwadi maartist anogona kuratidza izwi reThe Times. "Nhasi, mizhinji yemifananidzo yatinoona ingangove yekuMadokero. Mune ramangwana, tichaona mitambo yakakurumbira yakafuridzirwa nevatambi vakaita semapakatwa echiChinese anofamba pasirese?" "Zvinoenderana zvakanyanya netsika yeChinese yemugadziri."
Webhuhttps://www.weijuntoy.com/
Wedzera: No 13, FuMa One Road, Chigang Community, Humen Town, Dongguan City,Guangdong Province, China
Nguva yekutumira: Nov-23-2022
