Varidzi vepachivande veLOL Surprise!, Rainbow High, Bratz nemamwe mabhurendi vapa madhora mazana mashanu emamiriyoni ekuvaka zvigadzirwa zvekugadzira uye zvehungwaru.
Toy hofori MGA Varaidzo yave ichangoburwa mutambi mukuru kunze kweHollywood kunanga bhizinesi remukati.
Kambani yeChatsworth-yakavakirwa pachivande ine zvitoro zvakakurumbira zvakadai seLOL Surprise!, Rainbow High, Bratz neLittle Tikes yakaparura MGA Studios, mari inosvika mamiriyoni mazana mashanu emadhora uye chikamu chemidziyo yeDrive Acquisitions neNew Productions.Chikamu ichi chichatungamirwa naJason Larian, mwanakomana weMGA Entertainment muvambi uye CEO Isaac Larian.
MGA yanga ichigadzira animated akatevedzana ane hukama neayo matoyi brand kwemakore, asi MGA Studios yakaunzwa kuvandudza zvakanyanya mhando yekugadzira.Danho rekutanga pakumisikidza studio kwaive kutorwa kwePixel Zoo Animation, chitoro chemifananidzo chiri muBrisbane, Australia.Chibvumirano chacho chaive nemutengo muhuwandu hwehuwandu hwehuwandu husere.Pixel Zoo muvambi uye CEO Paul Gillette achabatana neMGA Studios semubatsiri.
Pixel Zoo icharamba iri muAustralia uye icharamba ichiita rimwe rebasa kune vatengi vekunze.Ikozvino, zvakadaro, ari kupawo zviwanikwa zvakakosha mukuvandudza zvemukati kubatsira kumutsiridza izvo zvinonzi naIsaac Larian "yakachengeteka mini-nyika" painternet uye kuunza vana kumhando dzekambani kuburikidza nemaapp.
Larian Sr. akavamba kambani iyi muna 1979. Kambani yakadzokorora kakawanda isati yachinja zita rayo kuti iite MGA Entertainment (kubva kuMicro Games USA) muna 1996. Nhasi, mutungamiri weMGA anodada nekambani yekambani yake yekugadzira zvigadzirwa zvematoyi kubva pakutanga. , akadai LOL Kushamisika!uye Rainbow High School Dolls franchise.MGA yakakonzera kukakavara mukutanga kwe2000s nemutsara weBratz zvidhori izvo zvaive zvakanyanya kupfuura Barbie uye zvakaunza kambani mukurumbira.
lol kushamisika!Chiitiko ichi, chakave chakakurumbira muna 2016, chinotora kurudziro kubva kurudzi rweYouTube rudo rweakaderera-tech "unboxing" mavhidhiyo, achivaka iyo manzwiro muchitoyi pachayo.Baseball-saizi yeLOL yekuputira yakavharirwa mumabhora ehanyanisi-senge mabhora anogona kupepetwa kubva padhiri nedhiri, yega yega ichiratidza chishongedzo chinogona kushandiswa nekamufananidzo kadiki pakati.
Parizvino, MGA Entertainment, inodzorwa naLarian nemhuri yake, ine zvitoro zvepagore zvekutengesa zvinosvika US$4 bhiriyoni kusvika kuUS$4.5 bhiriyoni uye inoshandisa vangangoita 1,700 vashandi venguva yakazara mumaguta akasiyana.
“Sekambani, takagadzira mhando zana kubva pakutanga.Kutengeswa kwemakumi maviri neshanu kwakasvika madhora zana,” Isaac Larian akaudza Variety."Panguva iyoyo, ndaifunga (mushure mekuchinja zita rangu) kuti tinofanira kunyatsofadza vana kwete kungovatengesera matoyi."
Mumakore achangopfuura, MGA yakanyatso kuteedzera zvirimo boom uye kuchinjika kwemapuratifomu ekutepfenyura ane zvepakutanga zvemukati, mitambo, mu-app kutenga, e-commerce, uye inonyudza zviitiko.Yakanga iri yekutanga kugadzira matoyi kuita chibvumirano nenzvimbo yakakurumbira yemitambo yevana Roblox kugadzira iyo online universe yematoyi brand.Mukwikwidzi mukuru weMGA, Mattel, akawedzerawo nhamburiko dzayo dzekupa emhando yepamusoro mafirimu nematerevhizheni eTV mukuyedza kushandura zvirimo kuita nzvimbo itsva yepurofiti yekambani.
MGA irikudyara mari yakawanda mukugadzira zvemukati, ichitarisa kusanganisa zvisingaite mabhaisikopo nemitambo yeTV, e-commerce uye kugona kwemitambo, mishandirapamwe yesocial media uye mamwe marongero ekuvaka mhando mubhizinesi rayo rekusimudzira matoyi.
“Pakutanga, zvemukati yaive mota yekutengesa mamwe matoyi.Kwanga kuchangoitika, "Mutungamiri weMGA Studios, Jason Larian akaudza Variety.“Nehwaro uhwu, tichataura nyaya kubva mukutanga kuburikidza nekugadzira matoyi.Ichange isina musono uye inoramba ichienderera.
"Hatisi kungotarisa zvinhu zvakachena, tiri kutsvaga makambani ane hunyanzvi wekudyidzana nawo pamitambo uye zviitiko zvedhijitari," akadaro Jason Larian."Tiri kutsvaga nzira dzakasiyana dzekuti vanhu vabatane neIP."
Vaviri ava vakasimbisa kuti vari mumusika wekuwedzera kugadzirwa, zvinhu zvehungwaru uye zviwanikwa zveraibhurari.Isaac Larian akasimbisawo kuti kunyange kana vasina hukama zvakananga nechigadzirwa chemutengi, vanogona kuzarurirwa kune mazano makuru anofadza kuvateereri vavo vevana nevakuru.
“Hatisi kungotsvaga matoyi chete.Tinoda kugadzira mafirimu akanakisa, zvemukati, ”akadaro.“Takatarisana nevana.Tinoziva vana zvakanaka.Tinoziva zvavanoda.
Iyo Pixel Zoo yaive yakaringana yeMGA, sezvo makambani maviri aya akabatana pane mamwe mapurojekiti achangoburwa, kusanganisira MGA's LOL Surprise!Firimu paNetflix" uye "LOL Kushamisika!".Imba Yekushamisika yakatevedzana paYouTube neNetflix, pamwe neakateedzana uye akasiyana ane hukama neMGA Rainbow High, Mermaze Mermaidz uye Ngatiendei Cozy Coupe toylines.Mamwe mhando dzekambani iyi dzinosanganisira Baby Born uye Na!Na!Kwete!kushamisika.
Pixel Zoo, yakavambwa muna 2013, inopawo zvirimo uye mabhii kune vatengi vakaita se LEGO, Varaidzo Imwe, Sesame Workshop uye Saban.Kambani iyi inoshandisa vangangosvika mazana maviri evashandi venguva yakazara.
"Nemhando dzese dzemazita makuru (MGA), pane zvakawanda zvatingaite," Gillett akaudza Variety.“Kugona kwenyaya dzedu hakuna muganhu.Asi taida kutanga nenyaya, uye nyaya ndizvo zvese.Zvose ndezvekutaura nyaya, kwete kutengesa zvigadzirwa.brand."
(Pamusoro: MGA Varaidzo's LOL Kushamisika! Chando Fashion Show yakakosha, iyo yakatanga kuratidzwa paNetflix muna Gumiguru.)
Nguva yekutumira: Nov-16-2022
