Iyo deontological kodhi yeasina-sexist toy advertising yakasainwa muna Kubvumbi 2022 neBazi reVatengi, Spanish Association of Toy Manufacturers (AEFJ) uye Autocontrol inotanga kushanda neChina ichi, Zvita 1, 2022, pakushambadzira kutsva kwekugadzira.
Gwaro idzva rekuzvitonga, iro rinotsiva bumbiro ra2005, chibvumirano pakati peHurumende nebazi rekushambadza nematoyi nekuda kwezvishambadzo zvinoshandisa mufananidzo wevasikana mukushambadza zvinonangana nevadiki nenzira yerusarura kana kushungurudza. yakagadzirwa. Chinangwa ndechekuti nzvimbo dzematoyi dzakanyanya kuenzana, dzechokwadi uye dzinovaka, zvakakosha zvekuchengetedza nekukura kwehudiki.
Iyo kodhi inoumbwa ne64 deontological maitiro ayo, kubva China ichi, anofanirwa kuremekedzwa mukusimudzira, kuuraya uye kuparadzira ekushambadzira mishandirapamwe uye meseji yakanangana nevana vari pasi pemakore gumi nemashanu ekuzvarwa, nekutariswa kwakanyanya kune zera kubva pa zero kusvika kune manomwe. makore nekuda kwekukura kwavo kukuru. Pakati pezvitsva zvayo, matanho ane chinangwa chekusimudzira nekusimudzira kuwanda, kuenzana uye stereotype-yemahara mufananidzo wevadiki unomira pachena. Nechikonzero ichi, kuratidzwa kwevasikana vane zvirevo zvepabonde kucharambidzwa uye kushamwaridzana kwakasarudzika kwematoyi anobereka mabasa, semuenzaniso, kutarisira, basa remumba kana runako navo, uye chiito, kuita muviri kana tekinoroji nevana zvichadziviswa.
Pamusoro pezvo, matoyi haachaunzwa nechiratidzo kana kuti chakajeka chekuti ndechemumwe kana mumwe murume, uye mubatanidzwa wemavara hauzoitwe (senge pink yevasikana, uye yebhuruu yevakomana). Iwo mashambadziro achaedzawo kushandisa mutauro unosanganisirwa uye kuratidza maitiro akanaka ekukurudzira hutano, hune hanya uye kushandiswa kwakasimba. Chimwe chitsva chekodhi ndechekuti kutaurirana kwekutengeserana kunofanirwa kutsanangura chigadzirwa nenzira inonzwisisika uye yakajeka kune vadiki. Saizvozvo, ivo vanozoratidza hunyanzvi uhwo zvigadzirwa zvinokwanisa kusimudzira muvadiki uye izvo zvakakosha mukukura kwavo, senge kusika, kukura kwemuviri uye kwenjere, kushamwaridzana kana tsitsi.
Zvichienderana, uye nechinangwa chekupa chokwadi uye ruzivo rwekuwedzera pamusoro pehunhu hwemitambo uye matoyi, kushambadzira kweaudiovisual kunofanirwa kubatanidza nhevedzano yepikicha inojekesa zvine chekuita negungano, mutengo kana tekinoroji zvinodiwa. Iwo ma pictograms achave nesaizi inogara inosvika 7% yechidzitiro, anozofanirwa kunge ari kumusoro kuruboshwe rwechidzitiro pese pazvinogoneka uye anozogara kwemasekonzi maviri.
Zvimwe zvisungo zveindasitiri
Kuti udzivise tarisiro yenhema, chikamu chematoyi chinovimbisawo kuti zvinyorwa, zvinonzwika uye zvinoonekwa zviratidziro zvezvigadzirwa zvakatendeka kune chokwadi uye hazvivhiringe vadiki nezvehunhu hwechigadzirwa chakasimudzirwa kana mabhenefiti acho. Kuti vaite izvi, ivo vanodzivirira kupindirana kwemifananidzo chaiyo uye manyepo ekunyepedzera mumashambadziro, kana juxtaposing zvese pasina mutsauko wakajeka pakati pavo.
Pamusoro pezvo, mune izvo zviziviso umo matoyi echimiro chakamira anomiririrwa mukufamba, zvinofanirwa kufarirwa zvakajeka kuti kutamiswa uku kunogadzirwa nemupiro wemuchina weruoko kana zvakafanana. Kuonekwa mukushambadza kwematoyi evatambi vane mukurumbira pakati pevana sevaratidziri kana vatori vechikamu muzvirongwa zveterevhizheni, vatambi chaivo kana vemanyepo kubva mumabhaisikopo kana akatevedzana, vatambi vanobva munyika yemitambo kana mimhanzi kana vapesvedzera vachadzorwa zvakare. Saizvozvo, zviziviso hazviratidze kuti vanhu vakuru vanopamatoyi ekushambadzavari nani kana kuti vane rupo, uye havazobatanidzi kutorwa kwechigadzirwa nerudo rukuru kana kugamuchirwa munharaunda kune mudiki, uye havazokurudzira kuunganidzwa kwekumanikidza kwematoyi. Chekupedzisira, tichipihwa kufambira mberi kukuru muhunyanzvi hutsva uye kuwana kwavari nevadiki, iyo nyowani yekuzvitonga kodhi inosanganisira chikamu chekushambadza matoyi paInternet.
Mariri, kushambadza kunotungamirirwa kuburikidza nenharembozha kuvana vari pasi pemakore gumi nemana ekuberekwa kunorambidzwa zvakajeka. Iyo inotangwa zvakare sechinhu chinosungirwa kuti, kana zvikumbiro kana mitambo ichishandiswa kune zvekutengesa kutaurirana zvinangwa, zera rinokurudzirwa remugamuchiri rinosanganisirwa.
WeiJun Toys
Weijun Toys inyanzvi mukugadzira matoyi epurasitiki manhamba (akayerera) & zvipo zvine mutengo wemakwikwi uye emhando yepamusoro. Isu tine hombe dhizaini timu uye tinoburitsa zvigadziriso zvitsva mwedzi wega wega. ODM & OEM inogamuchirwa neushamwari. Anopfuura zana madhizaini ematoyi evana eUnisex kubva kuWeijun Toys anounza vana mune yepasirese kunakidzwa uye mufaro munyika.
Nguva yekutumira: Zvita-03-2022
