Iyo toy indasitiri iri kupora zvishoma nezvishoma

Nguva pfupi yadarika, PT Matteria Indonesia (PTMI), mubatsiri weMateria muIndonesia, akapembererwa makore makumi matatu ekushanda uye panguva imwe chete akatangazve fekitari yayo yevaIndonesia, iyo inosanganisirawo nzvimbo itsva yekudya. Kuwedzera kuchawedzera kugadzirwa kwekugadzira kweMateri's barbie uye inopisa mavhiri alloy ay toy mota uye inotarisirwa kugadzira mashandisiro mazana maviri emadhora. Parizvino, Indonesia inogadzira mamirioni mazana masere nemakumi mashanu emadhora uye mamirioni zana emamirioni anopisa mavhiri emotokari paMateti pagore.
Pakati pavo, huwandu hwezvakaitwa naBarbie hunogadzirwa nefekitori ndiyo yakakwirira kwazvo munyika. Nekuwedzera kwefekitori, kubudiswa kweBarbie Doll kunotarisirwa kuwedzera kubva ku1,6 mamirioni pasvondo gore rapfuura kune angangoita mamirioni matatu pasvondo. Inenge 70% yezvinhu zvekushandisa zvemadhora anogadzirwa nebenzi muIndonesia yakanangidzirwa kubva kuIndonesia. Uku kuwedzera uye kuwedzera kwekuwedzera kunowedzera kutenga kwekutenga uye kurongedza zvinhu kubva kune vanobatana navo.
 
Zvinonzi iyo Indonesia Subtidiary yeMateri yakagadzwa muna1992 uye yakavaka kuvaka kwefekitori kufukidza nzvimbo ye5000 metres muCikarang, West Java, Indonesia. Iyi zvakare ndeye yekutanga fekitori muIndonesia (zvakare inonzi West fekitori), nyanzvi yekugadzirwa kweiyo Barbie Doll. Muna 1997, Materi akavhura fekitori yekumabvazuva muIndonesia kufukidza nharaunda 88,000 mativi metres, kugadzira Indonesia iyo yenyika huru yekugadzirwa kweBarbie Doll. Munguva yemwaka wepamusoro, inoshandisa vanhu vangangosvika vanhu zviuru gumi nevaviri. Muna 2016, mattl Indonesia West fekitori inoshandurwa kuita fekitari yekufa-yekukanda, iyo yave mattol Indonesia di-cast (midc kwenguva pfupi). Chirimwa chakashandurwa chinofa chakaenda mukugadzirwa muna 2017 uye ikozvino ndiyo huru yepasi rose yekugadzira base yemavhiri anopisa 5-chidimbu chakaiswa.
 
▌Malaysia: Iyo Yakakura kwazvo Nyika Inopisa Wavhiri fekitori
Munzvimbo yakavakidzana, musil's Malaysian subsidian akaperengerawo makore makumi mana uye akazivisa kuwedzera kwefekitori, inotarisirwa kupedzwa naJanuary 2023.
Mattel Malaysia sdn.brh. . Izvo zvakare chete mavhiri anopisa mumwe-chigadzirwa chigadzirwa mugadziri munyika. Iyo purogiramu yazvino avhareji kugona anenge mamirioni 9 mota pasvondo. Mushure mekuwedzera, kugona kwekugadzira kunowedzera ne20% muna 2025.
▌Strategic kukosha
Sezvo ichangoburwa yekupa kwepasirese yepasi rose inotsvaga, iyo nhau dzeMateri dzekuratidzira mafekitori ari pachena Deredza mutengo uye nekuvandudza kushanda kwekushanda paunenge uchiwedzera kugona kugadzira kugona, kuwedzera kubereka uye kusimbisa hunyanzvi hwekugona. Iwo mana masimba mafekitori eMateri akakurudzirawo kukura kweindasitiri yeko yeko.