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Ko La'eeb ichave Inotevera Phenomenal IP?

Iyo 2022 Qatar World Cup ichaitirwa muQatar kubva 20 Mbudzi kusvika 18 Zvita, kekutanga iyo World Cup yasvika kuMiddle East uye kekutanga munhoroondo kuti World Cup yakaitwa munguva yechando. Sezvo 2022 Hangzhou Asia Mitambo yakamisikidzwa kuna 2023, iyo Winter Olympics pakutanga kwegore uye World Cup pakupera kwegore inoumba zviitiko zviviri zvepamusoro zvegore maererano neIP, uye zvakare ndezveizvi. chikonzero chekuti World Cup fever yakatanga kare muChina. Iyo mascot yepamutemo yeQatar World Cup yakaburitswa muna Kubvumbi uye yave kurova nevatsigiri pasi rese. Zita rokuti "La'eeb" rakafuridzirwa nemucheka muchena wakapfekwa nevaArabhu, iyo muchiChinese inoreva "mutambi weunyanzvi hukuru Zvinoreva "mutambi weunyanzvi hukuru" muchiChinese.

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Iyo quirky, exotic uye imwe nzira La'eeb akabva abata kutariswa kwemunhu wese, kwete vateveri chete asiwo chizvarwa chidiki chevanoshandisa nharembozha vakasiya mazwi pasocial media vachiratidza rudo rwavo kuna La'eeb, nemapumpling wrappers uye wonton wrappers ari mukurumbira wayo. mazita emadunhurirwa.

Pamakwikwi emitambo yepasirese akadai seChando Olympics, Mitambo yeAsia neWorld Cup, ndeipi chimiro chebhizinesi uye pfungwa dziri pazasi pekutengesa kwavo zvine rezinesi zviri pamutemo?

Zvigadzirwa zvakatenderedza Winter Olympics neAsia Mitambo zvinodaidzwa kuti "zvekutengesa zvine rezinesi zviri pamutemo", nepo zvigadzirwa zvepamhepo zveWorld Cup, Champions League, Real Madrid, Arsenal nezvimwe zvinodaidzwa kuti "zvekutengesa zvine rezinesi zviri pamutemo", mutsauko uripo pakati peizwi ne muenzaniso shure kwayo hauna kufanana.

Varongi veMitambo yeOlympic yeChando neMitambo yeAsia muChina vakagamuchira kodzero kune zvipingamupinyi zvezviitiko kubva kuIPs (International Olympic Committee, Olympic Council yeAsia, nezvimwewo), pamwe chete nekodzero dzekushanda, saka ndicho chiitiko. varongi vanobvumidza (kana rezinesi) kodzero kumakambani anodyidzana nawo. Musiyano wekutanga ndewekuti kodzero dzeWorld Cup dzichiri kudzorwa neFIFA, iyo inopa marezenisi kumakambani anodyidzana nawo. Musiyano wechipiri ndewekuti varongi veMitambo yeChando yeOlympic Mitambo neAsia Mitambo kuChina vakapa kodzero dzekugadzira nekutengesa zvezvigadzirwa kumakambani ekudyidzana zvakasiyana, anonzi "vagadziri vane marezinesi" uye "vatengesi vane marezenisi" zvichiteerana, nepo FIFA yakapa kugadzirwa. uye kodzero dzekutengesa dzezvigadzirwa zveparipheral kune makambani ekudyidzana panguva imwe chete. FIFA inopa kodzero dzekugadzira nekutengesa kumakambani ayo anodyidzana nawo, anonzi "Licensee".


Nguva yekutumira: Oct-31-2022