Nhanganyaya
MGA Varaidzo, kambani yepamusoro yezvidhori zveLOL Surprise zvakatanga kupenga kwematoyi ekunze kwebhokisi, yaita danho rakakura neaimbove mugadziri wemafashoni, The Baez Dolls: Miniverse nemhando mbiri nyowani uye zvigadzirwa zvitsva zvakati wandei.
Mini fashoni mwana
MGA Varaidzo iri kutanga Bratz Minis® uye Bratz Mini Cosmetics muna 2022, makore makumi maviri nerimwe ekutanga kweBratz Dolls. "Marudzi maviri aya anogovana maitiro akashinga uye zvakadzama," anodaro Isaac Larian, muvambi uye CEO. Saizi idiki, asi iwo mameseji haana kutsvedza, uye saizi iri nyore kuunganidza. "Zvigadzirwa zvitsva zvakasiyana nezvakaonekwa neveindasitiri nevanotora matoyi kare, uye mabasa ese anoshanda," akadaro.
Yakatangwa sebhegi diki risinganzwisisike, iyo Mini Bratz muunganidzwa inouya mune maviri 5cm akareba madhiri eBratz mune yakasarudzika trapezoidal yekurongedza maitiro ezvidhori zvakazara. Uye bhokisi rinogona kushandiswawo kuratidzwa kwechidhori kudzivirira kutambisa zvinhu zvekurongedza. Yekutanga yakatevedzana inosanganisira 24 zvidhori mumhando dzakasiyana.
Iyo Bratz Mini Makeup muunganidzwa inouyawo muchimiro che trapezoidal chakavanzika bhegi (bofu bhokisi), iro rinosanganisira maviri anoshanda mini makeup zvinhu, zvinosanganisira mumvuri weziso, lipstick, eyebrow coloring, zvichingodaro. Packaging inogona zvakare kushandiswa sechigadzirwa chekuratidzira kumira. Yekutanga nhevedzano ine gumi nematanhatu akasiyana mini cosmetics yekuunganidza.
Zvese zviri zviviri kuunganidzwa zvichave zviripo mwedzi unouya kuUS uye mumisika mikuru pasirese (China zvakare) ye9.90 $. TikTok, Instagram uye YouTube ichave Kutumira zviziviso kuvaka buzz kutenderedza chigadzirwa chitsva.
Ndiyo yekutanga yeMGA's Miniverse ™ inounganidzwa toy line, uye inotarisirwa kutora mhando dzekambani dzinodiwa uye kuita "mini universe" iyo inokwezva vese vakuru nevana.
MGA varaidzo yakatanga mutsara mune yakafanana mamiriro kune LOL Surprise zvidhori, zvakafemerwa neakakurumbira mavhidhiyo epamhepo. Yakanga iri muvhidhiyo yekutsvaga iyo kambani yakawana matoyi madiki uye zvimwe zvinhu zvemazuva ese mune akasiyana siyana maumbirwo, masitayipi uye zvikamu mune anopfuura 75 miriyoni akakurumbira mavhidhiyo mapfupi ayo iyo micro collection craze yakatanga kusimudzira. Rondedzero yemhando parizvino iri kumhanyisa "Mini-universe" ndeiyi: Little Teck, LOL Surprise Dolls, Rainbow High School.
Moose Toys 'Shopkins yakave yakakurumbira kutenderera pasirese muna 2016, nekutengesa kwakasvika 600 miriyoni mugore rimwe chete. Moose Toys akahwina Us Toy Sales Champion uye American Toy Awards yeBest Girl's Toy. Madiki ekuChina ematoyi ematoyi uye mamwe anozivikanwa matoyi masters, mablogiki akaitawo nhevedzano yematoyi unbox vhidhiyo.
Ehe, izvo zviviri zviri pamusoro zvakaunganidzwa zvidiki uye zvinounganidzirwa semapoinzi ekutengesa, uye MGA Varaidzo ndiyo yekutanga mudiki matoyi ndima yekukurudzira yakarongeka, cosmic.
"Universalization" zvakare itsika inopisa mukupa rezinesi mumakore achangopfuura. Imwe neimwe hombe rezenisi inoronga yega IP yayo ine maitiro akafanana uye nyaya yekubatanidza mune inodaidzwa kuti universe system, iyo inogona kurongedzerwa uye kutengeswa mune inotevera kutengeserana mashandiro. Semuyenzaniso, mushure mekunge Nezha yaputika muChina, China yakaisa "deified universe". Asi izvi zvakaitika nguva dzose muHollywood, tisingatauri muMarvel Universe. Wizarding World, IP itsva yeWizarding universe, inosanganisira Harry Potter uye Fantastic Beasts uye Kwaunovawana.
Zvose izvi zvakasikwa zvinotsigirwa nehupfumi hwemafirimu, mitambo, TV nezvimwe. Asi nhau dzakanaka ndedzekuti Iyo Bratz brand pachayo ine mazana emifananidzo yezvidhori uye nyaya dzekuvaka pairi. Chiratidziro chakatangwa muna 2001, chiine mufananidzo wemusikana wekunaka wemumugwagwa, akapidigura barbie chidhori chine chiremerera, seti yemunhu akakwana, kutengesa kwakapfuura Barbie kwenguva. Muna 2005, Mattel akamhan’arira MGA Varaidzo, achitanga hondo yekodzero yakatora makore anopfuura gumi. Nekuda kwemhosva iyi, zvidhori zveBratz zvakanyangarika chinyararire kubva mumasherufu kwemakore akati wandei, zvichingodzokera kumusika kutanga kwa2010 kunocherekedza makore gumi. Muna 2013, Bratz akakwenenzverwa kumeso aine logo nyowani uye kugadziridzwa kwakazara muna 2014 mukuyedza kudzosera brand kumidzi yayo.
Iwo maDolls ave neayo YouTube chiteshi, yakawedzera social media kuvapo, yekumira-inofambisa animated yewebhu nhepfenyuro, uye app yeese mahwendefa uye smartphone zvishandiso zvinobvumira vana kudyidzana nevatambi veBaze nenyika yavo.
Nguva yekutumira: Jul-20-2022
