Mutambo wepagore weBlack Friday wekutenga muUS wakatanga svondo rapfuura, uchitanga zviri pamutemo mwaka wekutenga weKisimusi neGore Nyowani kuMadokero. Kunyange zvazvo iyo yepamusoro-soro inflation mumakore makumi mana yakaisa dzvinyiriro pamusika wekutengesa, Black Friday yose yakaisa rekodhi itsva. Pakati pavo, kushandiswa kwematoyi kunoramba kwakasimba, kuve chinhu chakakosha chekufambisa kwekukura kwekutengesa kwese.
Huwandu hwevatengi hwakakwira hutsva, uye kushandiswa kwekunze kwakaramba kwakasimba.
Ongororo yakaburitswa neNational Retail Federation (NRF) uye Prosper Insightful &Analytic (Prosper) inoratidza kuti panguva yeBlack Friday muna 2022, Vanhu vekuAmerica vanosvika 196.7 miriyoni vakatenga muzvitoro nepamhepo, kuwedzera kunosvika mamirioni gumi nemanomwe muna 2021 uye nhamba yepamusoro. kubva iyo NRF yakatanga kutevera data mu2017. Vanhu vanopfuura mamiriyoni e122.7 vakashanyira zvitoro zvezvidhinha-nedhaka gore rino, kusvika 17 muzana kubva ku2021.
Black Friday rinoramba riri zuva rinonyanya kufarirwa rekutenga muchitoro. Vatengi vanosvika mamiriyoni 72.9 vakasarudza zvechinyakare kutarisana-ne-kutarisana nekutenga ruzivo, kubva pamamiriyoni 66.5 muna 2021. Mugovera mushure meKutenda wakanga wakangofanana, nemamiriyoni 63.4 muzvitoro, kubva pamamiriyoni makumi mashanu nerimwe gore rakapera. MasterCard's Spending-pulse yakashuma kuwedzera kwe12% mukutengesa muchitoro paBlack Friday, isina kugadziridzwa inflation.
Sekureva kweNRF neProsper Consumer Research, vatengi vakaongororwa vanopedza avhareji yemadhora mazana matatu nemakumi mana neshanu pakutenga zvine chekuita nezororo pakupera kwesvondo, kubva pamadhora mazana matatu nemakumi maviri nenomwe muna 2021. Zvizhinji zvacho ($229.21) zvakange zvakatemerwa zvipo. "Nguva yekutenga yemazuva mashanu yekutenda inoramba ichiita basa rakakosha mumwaka wekutenga wezororo." Phil Rist, mutevedzeri wemutungamiri wezano kuProsper. Panyaya yemhando dzekutenga, 31 muzana yevakabvunzwa vakati vakatenga matoyi, yechipiri chete kune zvipfeko uye zvishongedzo (50 muzana), iyo yakamira pekutanga.
Kutengeswa kwepamhepo kwakakwira rekodhi, nekutengesa matoyi kwemazuva ese kusvika 285%
Kuita kwematoyi pamapuratifomu e-commerce kwakakurumbira. Paive nevatengi vepamhepo 130.2 miriyoni paBlack Friday gore rino, kumusoro 2% kubva 2021, maererano neNRF. Zvinoenderana neAdobe Analytics, iyo inoteedzera anopfuura makumi masere neshanu muzana epamusoro zana ekutengesa epamhepo eUS, vatengi veUS vakashandisa madhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora pakutenga online panguva yeBlack Friday, kusvika 2.3% kubva panguva imwecheteyo gore rapfuura. Izvo zviri kubva pamadhora 8.92 bhiriyoni panguva imwe cheteyo muna 2021 uye $9.03 bhiriyoni yenguva ye "Black Friday" muna 2020, imwe rekodhi, inotungamirwa nezvidzikisiro zvakadzika panharembozha, matoyi nemidziyo yekusimbisa muviri.
Matoyi akaramba ari chikamu chakakurumbira chevatengi paBlack Friday gore rino, neavhareji yekutengesa zuva nezuva yakakwira 285% kubva panguva imwecheteyo gore rapfuura, maererano neAdobe. Mimwe yemitambo inopisa uye zvematoyi zvegore rino zvinosanganisira Fortnite, Roblox, Bluey, Funko Pop, National Geographic Geoscience kits uye nezvimwe. Amazon yakatiwo imba, fashoni, matoyi, runako uye maAmazon zvishandiso ndiwo akanyanya kutengesa zvikamu gore rino.
Amazon, Walmart, Lazada nevamwe vari kupa zvibvumirano zvakawanda gore rino kupfuura mumakore apfuura, uye vachizviwedzera kwevhiki kana kupfuura. Maererano neAdobe, vanopfuura hafu yevatengi vanochinja vatengesi pamitengo yakaderera uye vanoshandisa "maturusi ekuenzanisa emitengo." Naizvozvo, gore rino, mamwe e-commerce rookies kuburikidza neakasiyana ekusimudzira nzira "kusimuka kune mukurumbira".
Semuyenzaniso, SHEIN naTemu, vanoyambuka muganhu e-commerce subsidiary yePinduoduo, havana kungotangisa zvidzoreso zvakaderera panguva yekusimudzira ye “Black Friday”, asi vakaunzawo kumusika weAmerica kuunganidzwa kunowanzo shandiswa kuunganidzwa kweshoko rehutano. uye yakasarudzika kodhi kodhi yeKOL. TikTok yatangisawo zviitiko senge live studio chati makwikwi, yeBlack Friday yekutenga pfupi vhidhiyo kunetsa, uye kutumira dhizaini makodhi online. Kunyangwe izvi zvinosimudzira zvisati zvagadzira matoyi chikamu chavo chikuru, pane zviratidzo zvekuti vari kuunza shanduko nyowani kune yechinyakare American e-commerce, iyo yakakodzera kutarisa.
Epilogue
Kuitwa kwakatanhamara kwekushandisa matoyi muUnited States "Black Friday" kunoratidza kuti kudiwa kwemusika kuchiri kusimba pasi pekumanikidzwa kweinflation. Maererano nekuongorora kweNRF, gore negore kukura kwekutengesa kwekutengesa kwemwaka unopera kupera kwaZvita kuchabva pa6 muzana kusvika pa8 muzana, uye iyo yose inotarisirwa kusvika $ 942.6 bhiriyoni kusvika ku $ 960.4 bhiriyoni. Anopfuura mavhiki maviri Kisimusi isati yasvika, tarisira kuti musika wevatengi wematoyi uenderere mberi nekusimudzira kwakanaka.
Nguva yekutumira: Zvita-14-2022
