Sezvo IP mutengi kutengesa kuri kuramba kuchiwedzera kufarirwa, iyo IP toy ndiyo inonyanya kukosha yechigadzirwa mutsara. Saka yakawanda IP nyaya ichamutswa nezve trademark. Weijun Toy inogara ichichengeta mweya wepamusoro kuti utarise pakuvandudzwa kwechigadzirwa uye vatove vane anopfuura zana emhando IP zvitupa zvekunyoresa. Zvakare isu tine yedu brand trademark Weitami.
Ye IP nhamba inozivikanwa se "copyright slasher" nekuda kweDisney toy nyaya 3 (2010) yemufananidzo wakakurumbira weStrawberry Bear (Mijenya - O '- Huggin Bear, anozivikanwawo saLotso) munyaya yacho. Zvakadaro, the Disney bato rakava mupomerwi kutyora. Munguva pfupi yapfuura, Dare Repamusorosoro reUS rakapidigura strawberry bere 2022 trademark mhosva yakarongerwa Disney akahwina mutongo, zvinorevei kuti Disney achatarisana neanopomerwa mhosva yekutyora mutemo.
Mazita akafanana kwazvo, mifananidzo yakasiyana kwazvo
Kare muna 2012, United States, kambani diki yematoyi Diece Lisa Industries yakamhan'ara Disney nenyaya dzestrawberry Bear, yakati strawberry Bear (Yakawanda nyaya yematoyi 3 - O '- Huggin Bear, Lotso) akatyora yake yaipfekwa. Hugs "teddy bear's trademark. Mushure mezvose, Disney's strawberry Bear zita rizere reChirungu zita Roti - O '- Huggin Bear uye zita rekutengesa remumhan'ari Mazhinji eHugs akanyanya kufanana, kunyangwe mufananidzo wacho iBere (kunyangwe musiyano wemufananidzo).
Mumhan'ari's trademark logo
Kune bheya restrawberry, tenda kuti vaverengi vanoziva: chitarisiko chehupfu pink chakapfava, panguva imwe chete nekunhuhwirira kwestrawberry, chinoita sehanhou bere isingakuvadzi, asi iye munyaya yechitoyi 3, ndiye cowboy huni, buzz lightyear, uye chimwe chitoyi. mate's Nemesis. Aive mushure mekunge tenzi wake mudiki asiyiwa akaonekwa aine matambudziko akakomba epfungwa, anoshivirira matoyi ekireshi vadyidzani vatsva, zvishandiso sejeri rehugandanga "general rule", ndiye mupambi mukuru.
Rusununguko rwekutaura? Kupokana kwechiratidzo?
Ona pano, muverengi anogona kunge ari kushamisika, iyi uye yedu yakajairika IP kukanganisa kesi, zita, kunyangwe zvakafanana, asi mutsauko wemufananidzo wakakurisa. Dambudziko, zvakare richangobuda pazita rechiratidzo. Zvichipihwa mumakore achangopfuura, Disney yanga ichishanda mukushambadzira nekutengesa bheya sitirobheni, izvo munyaya iyi mumhan'ari Diece Lisa Industries "Mazhinji eHugs" bhizinesi rekupa rezenisi bhizinesi rakakonzera pesvedzero huru. "Mazhinji eHugs" chiratidzo chekutengeserana, ichokwadi Diece Lisa Industries muna 1994, maererano nekugadzirwa kwemhando yakakosha yematoyi akapfava uye kushandiswa kwechiratidzo, zvichireva kuti "maHugs mazhinji", nekuda kwemakumbo ane mudziyo wakasarudzika, anogona kumbundira kunzwa. simulation chaiyo. Kubva 1995, Diece Lisa Industries yakatanga kupa Mazhinji eHugs mvumo kune akawanda ane hukama zvidhori, aisanganisira 2008 Beijing Olympic Games mascot panda chidhori.
Diece Lisa Industries, akati "nyaya yetoyi 3" yakabudirira zvikuru, Kambani yake yakarasikirwa nemikana yakawanda, nekuti vadyidzani vese vanotya zvigadzirwa zvavo nevatengi vakanganisa nebere restrawberry, kunyangwe nedambudziko reDisney, saka, Diece Lisa Industries. vanomanikidzwa kuvatakura vakatumidzwa zita rekuti "Hugalots" (kureva, Hug yakawanda, isati iri kunze kwezita rekutanga remhando "mazhinji hugs" musimboti ") kuitira kudzivirira kuvhiringika uye sitirobheri bere.Diece Lisa Industries zvakare inotaura kuti, Disney iri kuziva "Mazhinji eHugs" zviratidzo ndezvemamiriro avo, vakatyora nemaune chiratidzo chavo, ndezvekuziva. Nekuti Diece Lisa Industries yaive nekudyidzana neDisney, yakapa Disney mvumo yekutengeserana yekambani, Yakagadzirwa naJim Hansen (Jim Henson) uye muDisney chiteshi kutepfenyura panguva ye1997 kusvika 2006, iyo huru yebhuruu bhero kumba "(Bere in. iyo Big BlueHouse) inoshandiswa, saka pane chikonzero nei Disney yatoziva kare” payakanzi sitiroberi Bear Lots of Hugs “mucherechedzo weDiece Lisa Industries, asi Disney kana isina Diece Lisa Industries iri pasi perezinesi rekushandisa iyo kambani logo uye sirogani.
Weijun Toys inyanzvi mukugadzira matoyi epurasitiki manhamba (akayerera) & zvipo zvine mutengo wemakwikwi uye emhando yepamusoro. Isu tine hombe dhizaini timu uye tinoburitsa zvigadziriso zvitsva mwedzi wega wega. ODM & OEM inogamuchirwa neushamwari. Isu takagadzira hukama hwenguva refu hwebhizinesi neimwe kambani ine mukurumbira kune akasiyana IP manhamba akadai seDisney, Peppa Nguruve,, Harry Potter, Pusheen ...Chimiro chetoyi kubva kuWeijun Toys chinounza vana mupasi rose mafaro uye mufaro munyika.
Nguva yekutumira: Jul-06-2023
