The business of licensing

Chii chinonzi Licensing

Kupa rezinesi: Kupa mvumo kune wechitatu kushandisa pfuma yakadzivirirwa zviri pamutemo yakabatana nechigadzirwa, sevhisi kana kusimudzirwa. Intellectual Property (IP): Inowanzo zivikanwa se 'property' kana IP uye kazhinji, nechinangwa chekupa marezenisi, terevhizheni, firimu kana bhuku hunhu, terevhizheni kana firimu franchise uye mhando. Inogona zvakare kureva chero chinhu uye zvese zvinosanganisira vane mukurumbira, makirabhu emitambo, vatambi, nhandare, miziyamu uye kuunganidzwa kwenhaka, marogo, kuunganidzwa kwehunyanzvi uye dhizaini, uye mararamiro nemafashoni emhando. Licensor: Muridzi we intellectual property. Rezinesi mumiriri: Kambani inogadzwa neanopihwa rezinesi kuti itore chirongwa cherezinesi cheimwe IP. Rezinesi: Bato - ingave mugadziri, mutengesi, mupi webasa kana sangano rekusimudzira - iro rinopihwa kodzero dzekushandisa IP. Chibvumirano cherezinesi: Gwaro repamutemo rakasainwa neane rezinesi uye ane rezinesi iro rinopa kugadzira, kutengesa uye kushandiswa kwechigadzirwa chine rezenisi zvichipesana nezvakabvumiranwa zvekutengeserana, zvinozivikanwa zvakanyanya sechirongwa. Chigadzirwa chine rezenisi: Chigadzirwa kana sevhisi inotakura IP yeane rezinesi. Rezinesi Nguva: Nguva yechibvumirano cherezinesi. Rezinesi nzvimbo: Nyika idzo chigadzirwa chine rezinesi chinotenderwa kutengeswa kana kushandiswa mukati menguva yechibvumirano cherezinesi. Royalties: Mari inobhadharwa kune muridzi werezenisi (kana inotorwa nemumiriri werezenisi pachinzvimbo chemuridzi werezenisi), inowanzobhadharwa pakutengesa kwakaringana pamwe nekubviswa kwakaganhurirwa. Advance: Kuzvipira kwemari nenzira yezvikwereti zvakabhadharwa kare, kazhinji pane siginicha yechibvumirano cherezinesi neane rezinesi. Minimum garandi: Mari yese yehumambo inovimbiswa neane rezinesi mukati mechibvumirano cherezinesi. Royalty accounting: Inotsanangura kuti muridzi werezinesi anobhadhara sei mari kune ane rezenisi - kazhinji katatu uye zvichidzokororwa mukupera kwaKurume, Chikumi, Gunyana naZvita.

Bhizinesi rekupa marezinesi

Iye zvino kune bhizinesi rekupa rezinesi. Kana wangoona vaunotarisira kushanda navo, zvakakosha kuti ugare pasi panguva yekutanga kuti ukurukure nezvechiratidzo chezvigadzirwa, kuti zvinotengeswa sei uye kupi uye kutsanangura fungidziro yekutengesa. Kana iwo mazwi akafara abvumirana, iwe unosaina chibvumirano memo kana misoro yematemu chibvumirano chinopfupikisa mapoinzi epamusoro ekutengesa. Panguva ino, munhu wauri kutaurirana naye angangoda kubvumidzwa kubva kuvatungamiri vavo.
Kana wangopihwa mvumo, uchatumirwa kondirakiti yefomu refu (kunyangwe ungamirira mavhiki kana mwedzi mishoma kuti dhipatimendi rezvemitemo rigadzirise!) Chenjera kuti usapedze nguva yakawandisa kana mari kusvikira wava nechivimbo chekuti dhipatimendi rezvemitemo ribate! chibvumirano chakabvumidzwa nekunyora. Paunogashira chibvumirano cherezinesi, iwe unozoona kuti izvi zvakakamurwa zvakanyanya kuita zvikamu zviviri: zvirevo zvemutemo zvakajairika uye mapoinzi ekutengesa akanangana nechibvumirano chako. Tichabata nemapoinzi ekutengesa muchikamu chinotevera asi chikamu chemutemo chingada mapindiro kubva kuchikwata chezvemitemo. Nekudaro, mune yangu ruzivo, makambani mazhinji anotora maonero akajeka, kunyanya kana achibata nekambani huru. Kune matatu makuru marudzi echibvumirano cherezinesi:
1.Standard rezinesi - iyo yakajairika mhando Mupi werezinesi akasununguka kutengesa zvigadzirwa kune chero vatengi mukati mezvakabvumiranwa maparamita echibvumirano, uye achada kuwedzera huwandu hwevatengi vanonyora zvinhu. Izvi zvinoshanda nemazvo kumabhizinesi mazhinji ane hwaro hwevatengi. Kana iwe uri mugadziri uye uchingotengesa kune vatengesi vana, unogona kungobvuma kuti chibvumirano chako chinokuganhurira iwe kutengesa kune vana ava. Mutemo wekutanga wegunwe: iyo yakawanda zvigadzirwa zvaunazvo, kuwedzera kwevatengi vako hwaro, uye kunyangwe nyika zhinji dzaunotengesera kwadziri, ndiko kukura kwako kwekutengesa uye mari yehumambo.

Direct to retail (DTR) – irikubuda muitiro Pano muridzi werezinesi ane chibvumirano chakanangana nemutengesi, uyo anobva aburitsa zvigadzirwa zvakananga kubva kune ayo ekutengesa uye kubhadhara mupi werezinesi chero mari inokodzera. Vatengesi vanobatsirwa nekushandisa yavo iripo yekugovera cheni, vachibatsira kukwidziridza margins, nepo vane rezinesi vane kumwe kuchengetedzeka mukuziva kuti zvigadzirwa zvichave zviripo mumugwagwa wepamusoro.

3.Triangle sourcing - chibvumirano chitsva chinogovera njodzi Pano mutengesi nemutengesi vanonyatsobvumirana hurongwa hwakasarudzika. Mutengesi anogona kutora mutoro wepamutemo (kondirakiti inogona kunge iri muzita rayo), asi mutengesi achasungwa zvakaenzana kutenga zvinhu zvavo. Izvi zvinoderedza njodzi kune mutengesi (ane rezinesi) uye zvinovatendera kuti vape mutengesi zvishoma zvishoma. Musiyano ndipo panoshanda muridzi werezinesi nevatengesi vakasiyana uye vatengesi vavanosarudza. Pakupedzisira zvibvumirano zverezinesi izvi ndezvekuisa zvigadzirwa pamasherufu uye mativi ese achijeka nezve izvo zvavanogona nezvavasingakwanise kuita. Kuti izvi zviitike, ngatitarisei uye tiwedzere pane mamwe akakosha ekutengeserana kondirakiti mazwi:

Exclusive v non-exclusive v chete v ega zvibvumirano zverezinesi Kunze kwekunge uchibhadhara garandi yepamusoro-soro zvibvumirano zvakawanda hazvisi zvega - kureva kuti, mutauriri werezenisi anogona kupa kodzero dzakafanana kana dzakafanana kumakambani mazhinji. Mukuita havazodaro, asi kazhinji ipfungwa yekuvhiringidzika munhaurirano yepamutemo, kunyangwe ichiwanzo kushanda zvakanaka muchokwadi. Zvibvumirano zvakasarudzika hazviwanzo nekuti chete ane rezinesi ndiye anokwanisa kugadzira zvigadzirwa zvakabvumiranwa parezinesi rako. Zvibvumirano zvega zvinoda vese vane rezinesi neane rezinesi kuti vagadzire zvigadzirwa izvi asi hapana mumwe munhu anotenderwa - kune mamwe makambani izvi zvakangofanana uye zvinogutsa.

WeiJun Toys
Weijun Toys ndiyefekitari ine rezinesiyeDisney, Harry Potter, Peppa Nguruve, Commansi, Super Mario…iyo nyanzvi mukugadzira matoyi epurasitiki manhamba(akazara)&zvipo zvine mutengo wemakwikwi uye zvemhando yepamusoro. Isu tine hombe dhizaini timu uye tinoburitsa zvigadziriso zvitsva mwedzi wega wega. ODM & OEM inogamuchirwa neushamwari.