Munguva ichangopfuura, PT Mattel Indonesia (PTMI), imwe kambani yeMattel muIndonesia, yakapemberera makore makumi matatu ekushanda uye panguva imwechete yakatanga kuwedzera kwefekitari yayo yeIndonesia, iyo inosanganisirawo nzvimbo itsva yekukanda. Kuwedzera uku kuchawedzera kugadzirwa kweMattel's Barbie neHot Wheels alloy toy mota uye inotarisirwa kugadzira anenge zviuru zviviri nemazana mashanu emabasa. Parizvino, Indonesia inogadzira mamirioni makumi masere nemashanu emadhora eBarbie uye 120 miriyoni Hot Wheels mota dzeMattel pagore.
Pakati pavo, nhamba yezvidhori zveBarbie zvakagadzirwa nefekitari ndiyo yepamusoro-soro pasi rose. Nekuwedzera kuri kuita fekitori, kugadzirwa kwezvidhori zveBarbie kunotarisirwa kuwedzera kubva pamiriyoni 1,6 pasvondo gore rapfuura kusvika pamamiriyoni matatu pasvondo. Zvingangosvika makumi manomwe muzana ezvigadzirwa zvezvidhori zvinogadzirwa naMattel kuIndonesia zvakatorwa kubva kuIndonesia. Uku kuwedzera uye kuwedzera huwandu kuchawedzera kutengwa kwemachira uye ekurongedza zvinhu kubva kune vanodyidzana navo.
Zvinonzi sangano reIndonesian reMattel rakavambwa muna 1992 uye rakavaka chivakwa chefekitori chinofukidza nzvimbo inosvika 45,000 square metres muCikarang, West Java, Indonesia. Iyi zvakare fekitori yekutanga yaMattel muIndonesia (inonziwo West fekitori), inoshanda mukugadzira zvidhori zveBarbie. Muna 1997, Mattel akavhura East Factory muIndonesia inosvika 88,000 square metres, zvichiita kuti Indonesia ive nzvimbo huru yekugadzira zvidhori zveBarbie pasi rose. Munguva yemwaka wepamusoro, inoshandisa vanhu vanenge 9,000. Muna 2016, Mattel Indonesia West Factory yakashandurwa kuita fekitori inofa, yave kunzi Mattel Indonesia Die-Cast (MIDC kwenguva pfupi). Iyo yakashandurwa die-casting chirimwa chakapinda mukugadzirwa muna 2017 uye ikozvino ndiyo huru yepasi rose yekugadzira base yeHot Wheels 5-chidimbu seti.
▌Malaysia: Fekitori yakakura kwazvo pasi rose yeHot Wheels
Munyika yakavakidzana, kambani yaMattel yeMalaysian yakapembererawo makore makumi mana uye yakazivisa kuwedzera kwefekitori, inotarisirwa kupera muna Ndira 2023.
Mattel Malaysia Sdn.Bhd. (MMSB kwenguva pfupi) ndiyo hombe yekugadzira mavhiri anopisa munyika, inofukidza nzvimbo inosvika 46,100 square metres. Iyo zvakare ndiyo yega Hot Wheels imwe-chidimbu chigadzirwa chigadzirwa munyika. Parizvino chirimwa ichi chinokwana mota dzinosvika 9 miriyoni pasvondo. Mushure mekuwedzera, huwandu hwekugadzira huchawedzera ne20% muna 2025.
▌Strategic kukosha
Sezvo kutenderera kwazvino kwekuvharirwa kwepasirese kwepasirese kunowedzera zvishoma nezvishoma, nhau dzekuwedzera kwaMattel kwemafekitori maviri ekunze ane hunyanzvi hwakakosha, ese ari maviri akakosha zvikamu zvekugovera ketani pasi pekambani yeasset-light strategic line. Deredza mari uye uvandudze mashandiro ekuita uku uchiwedzera kugona kwekugadzira, kuwedzera kugadzirwa uye kuwedzera tekinoroji kugona. Iwo mana mafekitori epamusoro eMattel akakurudzirawo kusimukira kweindasitiri yekugadzira yemuno.
Nguva yekutumira: Zvita-27-2022
