Nhoroondo refu
Yekutanga kutenga-uye-kupa kutengesa yakatanga muna 1905, apo Quaker Oats Company yakabvumira vatengi vakaunganidza zvitambi zvakakwana kuti vadzikinure kune mbiya dzeporcelain chaidzo, uye hazvina kusvika kuma1950 apo makambani ezvokudya akatanga kuisa mahara mumabhokisi. Kubva ipapo,matoyivave imwe yepamusoro mahara kumakambani ezvekudya uyedzave dzakakurumbira.
Muna 1957, Kellogg akaunza chikepe chepurasitiki chiduku; Gore rimwe chetero, Nabisco akaisa “mashiripiti ari pasi pemvura matatya” mubhokisi rayo rezvokudya remangwanani Shreddies; Muna 1966, huchi hwakakangwa chikafu chemangwanani (Sugar Puffs) yakatumira matoyi emhuka epurazi; Muna 1967, zviyo zvemangwanani Ricicles zvakatumira zvidhori zvevana veBritish hunhu Noddy; Muna 1976, Kellogg's yakapa Mr. Men zvinonamirwa mubhokisi reCoco Pops… Muna 1979, McDonald's akapinda mumakwikwi ndokuunza marezinesi eIP mukupa matoyi, vachigadzira maitiro.
Pakazosvika makore ekuma1990, Kellogg's ega akanga ahaya makambani matatu ekushambadza kuti auye nemazano ekusimudzira. Logistix, mumwe wevanoshambadzirana naye, anofungidzira kuti yakatengesa matoyi anopfuura bhiriyoni imwe.
Chipo asi hachisi dofo
Asati agadzira matoyi ekupa, Logistix inoteedzera marudzi ese ekutsvagisa ane chekuita nevana: imarii muhomwe vana vanowana, vangani maTV avanoona, zvichingodaro. Muvambi weLogistix Ian Madeley anoti zvinonetsa kugadzira chimwe chinhu chinogona kubata pfungwa dzemwana kwemaminetsi mashoma. Chekutanga, mutengo unofanirwa kudzorwa muhurongwa hwemasendi mashoma. Uye mazhinji emadingindira ematoyi aive asina kwaakarerekera kune murume kana mukadzi, mune dzimwe nguva “akanangana nemukomana” (nokuti panguva iyoyo, vasikana vaifara kutamba nematoyi evakomana, asi vakomana vakanga vasingafariri kutamba nematoyi evasikana). Saka vasati vaita chikumbiro kukambani yechikafu, Logistix vanoronga vanorangana nemhuri dzavo kuti vaone kana vachikwanisa kuwana mvumo kubva kuna amai nevana. “Vana vakananga, vanochifarira kana vachichida, havachifarire kana vasingachide.” “Anoyeuka mugadziri wechigadzirwa James Allerton.
Kune mamwe akawanda matambudziko. Zvekare, funga nezvematoyi ari muKellogg's product box. Iyo yakakura saizi ndeye 5 x 7 x 2 cm. James Allerton akati: “Kana ukagadzira, haugone kudarika mirimita imwe. Zvakare, huremu hwetoyi yega yega hunofanirwa kudzorwa mukati meimwe nhanho, kuti igone kuiswa mubhegi rekurongedza pamutsetse wekugadzira nemuchina. Panguva imwe cheteyo, nokuda kwezvikonzero zvekotsekano, matoyi anofanira kuedzwa kuti anodzipwa here, zvakadai seasina mativi maduku anogona kudonha nyore nyore, kuti ave akakodzera kuvana vamazera ose uye kuva nechokwadi chokuti haana ngozi kushandisa.
Iyo general promotion inotora kubva kumavhiki matanhatu kusvika kumwedzi mitatu. Izvi zvaireva kuti mafekitari emuAsia aifanira kugadzira matoyi anosvika mamirioni makumi masere panguva, saka zvakatora anenge makore maviri kubva papfungwa kuenda kubhokisi.
Kuchinja nguva dzetoy giveaways
Parizvino, tsika yekupa matoyi muchikafu yakanyangarika muUK nekuda kwezvinodiwa nemitemo.
Pakati pemakore ekuma2000, mapoka evatengi akatanga kumanikidza hurumende nezvekudya kune utano kuvana. VaDebra Shipley, MP weLabour MP, vakasundidzira mutemo weChikafu chevana, uyo unoganhurira nzira inotengeswa chikafu kuvana. Kushandiswa kwematoyi ekupa senzira yekusimudzira ndiyo imwe nzira inorambidzwa. Kuwongorora kwakawedzera kwatadzisa makambani ezviyo. MuUK, McDonald's yakakunda dutu uye yakasimbirira kuenderera mberi nekuendesa matoyi muKudya kwayo kunofadza.
Ndichiri kurambidzwa muUK, kupa matoyi muchikafu kuri kubudirira kumwe kunhu.
Creata, Sydney-based advertising agency yakatsiva Logistix seKellogg's toy giveaway partner, yakatanga DIY minion-themed rezinesi ma plates muAustralia neNew Zealand muna 2017. Plastic cereal toy mascot inonzi Bowl Buddies inorembera padivi pendiro yakatangwa. muNorth neLatin America muna 2022.
Ehe, izvo zvematoyi zvinopihwa mumabhokisi ezvekudya zvakachinja neThe Times. Mukutanga kwe2000s, nekusimuka kwemitambo yekutamba yepamba, makambani ezviyo akatanga kupa mabhokisi eCD-Rom mitambo, uye gare gare, vana vakaendeswa kumawebhusaiti kana maapplication kwavaigona kutamba mitambo yemhando. Nguva pfupi yadarika, maQR makodhi paNabisco's Shreddies yemangwanani zviyo mabhokisi akatungamira vatengi kune "Avatar: Mvura" -themed augmented real game.
Hauzivi, zvipo zvematoyi zvichapera zvishoma nezvishoma mumunda wekudya?
Nguva yekutumira: Jul-06-2023
