Munguva pfupi yapfuura, kubatana kwazvino pakati pemcdonald's uye Pokémon kwakaita kuti chimire. Uye mwedzi mishoma yapfuura, KFC's "da dhadha" yaive zvakare kunze kwekutengesa. Chii chiri chikonzero kumashure kweizvi?
Rudzi urwu rwekudya zvinosungira toy inoonekwa semhando ye "pipi toy", uye ikozvino kuzivikanwa kwe "mutero we" kunadeya "pamapuratifomu emagariro ari kusimuka. Chimiro che "chikafu" uye "tamba" zvachinja. Kuenzaniswa nematoyi, chikafu chave "kudanda".
Sekureva kwedatha rakaburitswa neZiwakurera kweZhiyan kubvunza, musika wepipi weToy wakakura zvakanyanya mumakore achangopfuura. Pakati pavo, kutengeswa kwembireni uye huwandu hwevatengi vakawedzera zvakanyanya kubva ku 2017 kusvika 2017 kusvika ku09, uye vazhinji vevadiki vanotenga mushure megumi nemakumi mashanu. Ivo vanoteerera zvakanyanya kutamba uye kunakidzwa kwekudya.
Nepamhepo yakakwirisa yehupenyu, pliy kutamba inogona kunge iri yakakodzera kushamwaridzana kwekurayira yevechidiki, uye kunogona kukurudzira kugona kwavo.
Uyezve, maitiro aya ekutenga chikafu uye kupa matoyi anoita kuti vatengi vanzwe kuti vakaita purofiti. "Mari-inobata", "inoshanda" uye "super kukosha" inodzokororwa zvinotaurwa nevechidiki. Ndiani asingakwanise kutenga zvinhu zviviri zvemadhora rimwe?
Asi kune zvakare vatengi vashoma vanotenga nguo dzakarongeka dzezvipo nekuda kwekuti ivo vanoda chipo chakanyanya.
Mukunyepedzera kuti kana vakapotsa iyi wave, hakuchazovazve, vatengi vazhinji vanoisa zvidhori zvine simba. Kupfuura zvese, kusagadzikana kwakanyanya, uye vanhu vanowanzoitira hanya zvakanyanya nezve mufaro wekufara, saka havadi kupotsa vavanofarira.
Kutaura zvazviri, vanhu vazhinji vane "kuunganidza vanocherekedza-kusanzwisisika". Pane chirevo chiri mu psychology: munguva dzekare, kuitira kuti urarame, vanhu vanofanira kuramba vachiunganidza zvekupona. Saka uropi hwomunhu hwakavhura muchimiro chekukurudzira: Kuunganidza kuchapa vanhu pfungwa yekufara uye kugutsikana. Mushure mekunge kuunganidza kwapera, kugutsikana uku kunopera simba, kukurudzira kuti uenderere mberi kuti uenderere mberi mune inotevera kutenderera kwekuunganidzwa.
Nhasi, mabhizinesi mazhinji anogara achitsvaga mukana unofara une hanya nevatengi mumatoyi ekugadzira uye IP kukurudzira. Asi patinoita mufaro, tinofanirwa kufunga nezvakawanda: Kuzvibata sei "kudya" uye "kutamba"?
