Munguva pfupi yapfuura, kubatana kwazvino pakati peMcDonald's nePokémon kwakonzera nyonganyonga.Uye mwedzi mishoma yapfuura, "Da Duck" yeKFC yakanga isisinawo.Chii chiri chikonzero cheizvi?
Idzi rudzi rwechikafu chinosungirira toyi inoonekwa semhando ye "candy toy", uye iko zvino kufarirwa kwe "candied toy" pasocial platforms kuri kuwedzera.Chimiro che "chikafu" uye "kutamba" chashanduka.Kuenzaniswa nematoyi, chikafu chave "side dish".
Zvinoenderana nedhata yakaburitswa neZhiyan Consulting, musika wematoyi zvihwitsi wakakura zvakatsiga mumakore achangopfuura.Pakati pavo, kutengesa kwetoyi ye candy uye nhamba yevatengi yakawedzera zvakanyanya kubva ku2017 kusvika ku2019, uye vazhinji vevatengi vechidiki mushure me 95. Vanobhadhara zvakanyanya kune kutamba uye kufara kwezvokudya zvekudya.
Nekumhanyisa kumhanya kwehupenyu, Candy Play inogona kunge iri yakanyatsokodzera kumisa kushushikana kwevadiki, uye inogona kumutsa hunyanzvi hwavo.
Uyezve, tsika iyi yokutenga zvokudya nokupa zvokutambisa inoita kuti vatengi vanzwe kuti vawana purofiti."Mutengo-unobudirira", "unoshanda" uye "kukosha kukuru" unowanzotaurwa nevechiduku.Ndiani asingakwanise kutenga zvinhu zviviri nedhora rimwe chete?
Asi kune zvakare vashoma vatengi vanotenga zvipfeko zvepamutemo zvezvipo nekuti ivo vanofarira chipo zvakanyanya.
Mupfungwa yekuti kana vakapotsa wave iyi, hapazovepo, vatengi vazhinji vanozoisa maodha zvine hungwaru.Mushure mezvose, kusava nechokwadi kwakanyanya, uye vanhu vanowanzofunga nezvemufaro wepakarepo, saka havadi kupotsa vavanofarira.
Muchokwadi, vanhu vazhinji vane "kuunganidza obsessive-compulsive disorder".Pane chirevo chepfungwa chinoti: Kare, kuti vararame, vanhu vanofanira kuramba vachiunganidza zvinhu zvinorarama.Saka uropi hwemunhu hwakagadzira nzira yekukurudzira: kuunganidza kunopa vanhu pfungwa yekufara uye kugutsikana.Mushure mekuunganidza kwapera, kugutsikana uku kuchapera, zvichikukurudzira kuti uenderere mberi nekudyara muchikamu chinotevera chekuunganidza.
Nhasi, mabhizinesi mazhinji anogara achitsvaga inofara yekubatanidza nzvimbo nevatengi mumatoyi ekugadzira uye IP kufemerwa.Asi tichitsvaka mufaro, tinofanira kufunga zvakawanda: sei kuenzanisa "kudya" uye "kutamba"?
Nguva yekutumira: Sep-05-2022
