1. Mamiriro ekusimudzira maindasitiri:
Indasitiri yematoyi epamba ichave yakaderera-yekupedzisira kugadzira kune yakakwirira-yekupedzisira kugadzira uye yakazvimirira brand kusimudzira Parizvino, iyo indasitiri yematoyi ketani inonyanya kukamurwa kuita tsvakiridzo yechigadzirwa nekugadzira dhizaini, kugadzirwa uye kugadzira, kushambadzira kwemhando matatu links.Hupfumi hwakawedzerwa kukosha kwezvibatanidza zvakasiyana zvakare zvakasiyana, umo kutsvagisa nekusimudzira dhizaini uye kushambadzira kwema brand kunotora yakakwirira-yekupedzisira yeindastiri ketani, iyo yepamusoro yehupfumi yakawedzerwa kukosha, nepo kugadzira iri yakaderera kukosha-yakawedzerwa link.
2.Regional development: Guangdong ine mabhenefiti ari pachena
Kuvandudzwa kwezvikwata zvemaindasitiri muindasitiri yematoyi yeChina kuri pachena.Mabhizinesi ematoyi eChina ane akakosha ekugovera matunhu maitiro, akanyanya kutariswa muGuangdong, Zhejiang, Jiangsu, Shanghai nedzimwe nzvimbo dzemahombekombe.Panyaya yemhando dzechigadzirwa, Guangdong matoyi mabhizinesi anonyanya kugadzira emagetsi uye epurasitiki matoyi;Mabhizinesi ematoyi muZhejiang Province anonyanya kugadzira matoyi emapuranga;Mabhizinesi ematoyi muPurovhinzi yeJiangsu anonyanya kugadzira matoyi akapfava uye zvidhori zvemhuka.Guangdong ndiyo hombe yekugadzira matoyi kuChina uye kuburitsa kunze kwenyika, zvichienderana nehuwandu hwe2020 hunoratidza kuti Guangdong yakazara matoyi ekutengesa kunze akasvika 13.385 bhiriyoni emadhora ekuAmerica, achiverengera makumi manomwe muzana ezvese zvinotengeswa kunze kwenyika.Dongguan Guta, serimwe rematunhu ane akanyanya kutariswa mabhizinesi ekugadzira matoyi, kugona kwesainzi uye tekinoroji uye yepamusoro chigadzirwa tekinoroji zvirimo muGuangdong, yakagadzira yakakura uye yakazara maindasitiri ecology, uye maindasitiri ecluster maitiro ari pachena, sekureva.Dongguan Customs statistics, muna 2022, Dongguan matoyi ekunze akasvika 14.23 bhiriyoni yuan, kuwedzera kwe32.8%.
Kugadzirwa kwematoyi kweChina kunonyanya kuita OEM.Kunyangwe China iri nyika hombe yekugadzira matoyi, mabhizinesi ekutengesa matoyi anonyanya kuumbwa neOEM OEM, iyo inodarika makumi manomwe muzana ematoyi ekutengesa kunze ndeekugadzirisa kana sampuli kugadzirisa.Zvigadzirwa zvepamusha zveChina zvakazvimiririra zvinonyanya kutariswa mumunda wekugadzira zvigadzirwa zvepakati uye zvakaderera, uye zviri pakupera kweiyo maindasitiri cheni muchikamu chebasa rematoyi epasi rose.Iyo yeOEM modhi inovimba nemirairo kubva kune ekunze uye ekunze ekugadzira brand, uye purofiti inonyanya kuuya kubva pakukosha-kwakawedzerwa kwemaitiro ekugadzira.Kuvakwa kwechiteshi hakuna kukwana, pesvedzero yemhando haipo, uye simba rekutengesa harina simba.Nekuwedzera kunoramba kuchikwira kwemitengo yevashandi uye mitengo yezvigadzirwa, mabhizinesi anoshaya musimboti wekukwikwidza uye kusaita purofiti achasangana nedzvinyiriro huru yekushandisa.Musika wepakati uye wepamusoro-soro wematoyi unogarwa nemhando dzekunze dzinozivikanwa dzakadai saMattel naHasbro muUnited States, Bandai naTome muJapan, uye Lego kuDenmark.
3.Patent kuongororwa: Kupfuura 80% yematoyi ane chekuita nematendi ndeekugadzira
Dhata inoratidza kuti huwandu hwemashandisirwo epatent muindasitiri yematoyi yeChina yakanyatso kuwiriraniswa nehuwandu hwehupfumi hweChina.Kune rimwe divi, kudzika kwekuvandudza nekuvhurwa kweChina kwakasunungura masimba anowedzera uye anowedzera zvibereko, kuvandudzwa kwezvivakwa, kuri nani kwekudyara uye nharaunda yebhizinesi, uye kuvandudza hurongwa hwemutemo kusimudzira hunyanzvi.Munguva ino, kugona kwekusimudzira kweese mafambiro ehupenyu muChina kwakaburitswa zvakazara, kusanganisira matoyi, mafambiro ese ehupenyu akatora mukana wenhoroondo yekuvandudza nekukura.
Nekune rimwe divi, nekukurumidza kukura kwesainzi uye tekinoroji yepasirese, hutsva hunoita basa rakakosha mukufambisa hupfumi.Huwandu hwekushandisa patent zvine chekuita ne "matoyi" hwakapfuura zviuru gumi mumakore matatu apfuura (2020-2022), uye huwandu hwezvikumbiro hunodarika zviuru gumi nezviviri.Zvinopfuura 15,000 zvinhu uye zvinopfuura 13,000 zvinhu.Uye zvakare, kubva muna Ndira 2023, huwandu hwematoyi ekushandisa patent hwasvika kupfuura zviuru zvina nemazana mashanu.
Kubva pakuona kwemhando yetoyi patent, inopfuura 80% yematendi akaiswa ndeyekutaridzika kwechimiro, mavara uye akasiyana maumbirwo, zviri nyore kukwezva kutarisa kwevana;Utility modhi uye ekutanga patents akaverengera 15.9% uye 3.8% zvichiteerana.
Pamusoro pezvo, hwerengedzo yevateereri vematoyi eplush yakakura, uye mabhizinesi anewo chido chakasimba chekugadzira zvigadzirwa zvitsva.
Nguva yekutumira: Kubvumbi-25-2024
